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Our Story

Driven by vision, set on results

Soft was founded in New York City by a group of thinkers and doers who wanted to change how brands connect. We bring passion, skill, and heart to every project, helping clients grow with creative work that leaves a mark.

Design meets strategy

Our agency blends bold vision with real results. We guide each client with care, creating smart identities and strong stories. Soft’s team adapts, learns, and delivers fresh ideas that help brands shine in a busy world.

Trusted by top companies
Meet Our Team

Our leaders

We’re 120+ individuals from across the world driven by bold ideas
Lucas Fields

Chief Brand Officer

Sophia Hartman

Director of Marketing

By the numbers

Our team creates memorable experiences that connect with audiences and drive growth.

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Repeat clients

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Clients served

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Years of experience

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Projects delivered

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Completed campaigns

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Awards won
Soft took our brand to the next level with fresh ideas and a clear vision. We felt heard and inspired throughout the process. The team’s energy is unmatched.
Liam Bradford

Sales Director

Every campaign exceeded our hopes. Soft’s team is creative, responsive, and always delivers results. We saw real growth and engagement for our brand.
Liam Chen

Digital Strategist

The attention to detail and creative spark made all the difference. Soft made our vision come alive and brought real value to our visual story beautifully.
Sophie Dubois

Lead Designer

Common Questions

Frequently asked questions about our services

We deliver branding, digital campaigns, and engaging content. Our team builds brand identities, runs strategy workshops, and crafts visual stories for various clients. You can count on us for creative design and digital marketing that help your business grow and stand out.

Project timelines depend on size and needs. Most branding or campaign projects take from a few weeks to a few months. We work closely with you to set deadlines and keep you updated, ensuring goals are met with great quality and care.

Client input guides our work from the start. We value your feedback, ask for your insights, and invite you to review drafts so the outcome matches your vision. Our team keeps you involved at each stage for a true partnership.

We serve brands from tech, retail, lifestyle, and more. Whether you’re a startup or a growing business, our flexible approach lets us adapt to your market and goals. We love working with diverse clients who want to stand out.